LYDIMOON Malaysia TikTok Creator Brief

A quiet product routine, told with useful proof.

This public brief gives creators the campaign structure without publishing the full private script library. Keep the video human, concise and routine-led: a real hair-care moment, clear product action, texture proof and a simple TikTok Shop next step.

Open LYDIMOON range Request creator assets

Campaign Snapshot

The video should feel like a creator recommendation, not a studio advertisement.

Start with a daily Malaysia hair-care problem, move quickly into the relevant LYDIMOON product, and keep every benefit grounded in what the viewer can see: texture, application, easier routine, a fresh scalp-care step or a smoother-looking finish.

Creator brief

Lead with a real moment

Oily scalp, frizzy lengths, dry ends, hijab-day discomfort or a comb that catches too easily. Make the first three seconds specific.

Show product-in-use proof

Film foam, texture, application, rinse, mask scoop, light scalp mist, massage step and final hair movement in natural light.

Close with one action

Ask viewers to check the yellow cart, comment their hair type or save the routine. Keep the close calm and direct.

Choose Your Product

Full routine

[Set 5in1] Ultimate Hair Set

Best for a complete wash-day story: cleanse, soften, mask, finish and scalp-care routine.

Scalp cleanse

[Beli 1] Shampoo 500ml

Best for oily scalp, flat roots and humid-day wash routines. Show foam and scalp massage.

Smooth lengths

[Beli 1] Conditioner 500ml

Best for frizz, knots and dry ends. Apply from mid-lengths to ends, then show comb-through.

Mask texture

[Beli 1] Keratin Hair Mask 500g

Best for dry-looking lengths and a richer wash-day step. Show scoop, spread, rinse and finish.

Scalp-care step

Ginseng Essence Spray

Use as a scalp-care routine add-on: light mist, gentle massage step and a fresh-feeling finish.

Simple 30-60s Flow

0-3s

Hook

Show the hair-care problem or final texture first. Keep it close, real and recognizable.

3-10s

Context

Name the routine moment: hijab day, humid afternoon, wash day, office day or post-colour dryness.

10-35s

Routine proof

Use each product in the right area and show the texture clearly before moving to the next step.

35-50s

Feedback

Say what you noticed in simple sensory language: softer feel, fresher scalp step, easier combing.

50-60s

CTA

Point to the yellow cart or invite comments. One clear action is enough.

Approval Checklist

Visual

Face, hands or hair must appear

A product-only flat lay is not enough. Show real use, texture and a routine environment.

Usage

Apply in the correct zone

Shampoo on scalp, conditioner and mask on mid-lengths to ends, scalp spray as a light mist and massage step.

Language

Keep benefits believable

Use "feels", "looks", "routine" and "helps with the step". Do not promise medical outcomes or permanent results.

Creator Resources

Private script library

Ask for the matched script

The full detailed product script library is kept for creator briefing and review, not published as a public page.

Shot list

Film before editing

Capture hook, product texture, application, rinse or finish, yellow-cart close and one clean thumbnail frame.

Review

Submit raw plus final cut

Send the raw clip, edited clip, caption draft and product shown so LYDIMOON can review usage and claim language.

Compliance reminder

Keep scalp and hair language clean.

For Ginseng Essence Spray, use only scalp-care routine, light mist, massage step and feels-fresh language.
Avoid fake before-after comparisons, heavy filters, medical tone, certain outcomes or permanent-result promises.
Make the video useful and calm. The strongest proof is clear product use, honest texture and a believable routine.