Primary
TikTok Shop
Main conversion path for bundles, coupons, live-room prompts and creator traffic.
TikTok Malaysia 6.6
A considered selection for daily care rituals.
The 6.6 Care Edit
The 6.6 edit gathers hair, scalp and skin formulas into a simple path: discover on TikTok, complete the order through TikTok Shop or Shopee, and return here for brand assurance and customer support.
Hair ritual
A complete wash, repair and scalp-care sequence for the main TikTok Shop edit.
Tropical repair
A humid-climate routine for soft, more settled lengths and easy live-room demonstration.
Skin comfort
A restrained skin-care entry for buyers who prefer routine clarity over loud promotion.
Platform roles
Primary
Main conversion path for bundles, coupons, live-room prompts and creator traffic.
Second path
Receives Shopee-native buyers, price-sensitive users and spillover from TikTok content.
Trust layer
Holds the brand edit, customer care route and a quiet point of reference for all channels.
Proof layer
Supports trust through Reels, Stories, buyer feedback and restrained countdown reminders.
6.6 operating rhythm
Before 6.6
Lock hero SKUs, coupon logic, creator hooks, Shopee backups and customer-care replies.
On 6.6
Direct TikTok viewers to the shop edit, keep Shopee visible, and answer product-fit questions quickly.
6.7-6.9
Retell best reactions, follow up carts and protect the best-performing SKUs from discount fatigue.